As I read news from Forbes about the progress of Apples new campus, I also stumbled upon Steve Jobs presentation at the Cupertino City Councils meeting on June 7. Its great to listen to him and notice the passion in his voice about the new campus and hear him make the case for the campus to be. Feels like time traveling to watch him again – “aLive”.
During November I lectured for many many digital professionals. Every time Apple came up it was as an exception, that in several areas of “digital”. Same thing wherever I went: London, Stockholm or Paris. But think about it the other way – what if every company had a way and a soul as Apple have, as Jobs infused it over the years and made it root.
How would the worlds companies look and how would their corporate headquarters look around the world? As Apples new campus is evolving – celebrating design and natures splendor together in a beautiful presence. Obviously – the apples won’t fall far from their trees at this campus in Cupertino, CA…
See for yourself.
Anders Bjers
