Let’s Cinch – The Easy Way to Engage and Spread Voices

With ease and smartness you can use your Iphone as a recorder and then share audio clips to the Cinch community / channel or share the usual way on numerous platforms. Cinch has gained momentum, now suited for common use, just like youtube is a media commodity. Cinch is used by individuals and businesses. But as always – content is king.

YouTube is fantastic. Just as Twitter, Facebook and other social media tools. We can track social media progress every day and it’s potential for impact is dizzying when looking at developments in Tunisia and now Egypt or how businesses evolve with these tools.

Also, to share something interesting and meaningful is to make an opportunity for someone else to grow and learn.

A great example is how tech blogger Robert Scoble recently used Cinch during the World Economic Forum 2011 to record and spread chats with interesting participants. Here is a favorite of mine with Duke Professor Dan Ariely on the future of cheating.

Thank you Robert and Cinch!

/ Anders Bjers

VIDEO: Trying To Controll Business Relationships? Don’t. Here is why.

I think she nails it – relationships and controll is the core of the change and new prerequisits that social media brings to business, organizations and us humans. And openness is of crucial importance to successfully lead in the circumstances that are created simultaniously. “Co-” is the prefix to become successful in many businesses och ventures. As in Co-creative – collaboration is hard and complex and at the same time powerful.

Many leaders I meet stop in their tracks when they realize that you can’t controll social media in a “normal” way. That is to controll the process of message, money and results in it’s usual linear mode. Because social media is non-linear and constantly flowing of diverse actions.

Keep tracking Altimeter Group and it’s founder Charlene Li. My  good friend Jeremiah is one of the partners by the way. Also, the company was  picked by FastCompany as one of the ten most creative small companies in the U.S.

/ Anders Bjers

US Ambassador to Sweden launches blog

When big and small companies and organizations are trying to both understand and activate social media in successfull ways – the new US Ambassador to Sweden, Mr Barzun, becomes a trailblazer in his own respect. Only days ago he launched his very own blog – Om Sweden on blogspot. Also you can find that the US embassy in Sweden has launched pages on Facebook, YouTube channel, Flikr stream and a Twitter stream, a full social media swing. Cool, natural and wise. Especially if US embassys around the world takes on the look of bunkers, the digital outreach becomes even more important.

This is great news for those of us who believe in an open and transparent approach to not only public relations but in diplomacy. It is easy to see that the strategy and ways of the Obama administration to nourish an open and innovative edge of government is trickling its way out of the U.S to glocal hubs of relations – such as the US Embassy in Sweden.  But it is right now a digital megaphone more than a base to build dialogue and relations from. But that may evolve from here.

I will follow the US Blogambassador with great interest, join me. And goodspeed to the Ambassador on this venture.

/ Anders Bjers