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In a number of blogposts I will examine and pay forward insights, ideas, models, knowledge and more on the subject Innovation and Communication.
Think a few moments about Innovation and Communication – soon you realize that the concepts are interlinked in many ways. If it wasn’t for communication we would not have as many innovations. If Einstein didn’t communicate his theories we wouldn’t understand or appreciate them, if Apple didn’t communicate the message “Think Different” – we would probably not view the ground breaking products in the same way and the company’s employees would for sure not have the same “Geist” to go for the cutting edge and simplicity of their developments. And certainly, if it wasn’t for new smart social tools – consumers wouldn’t be able to be co-creative in the process of improving and making new products, services and more.
There are three core levels on Innovation and Communication.
- To innovate new ways to communicate.
- To communicate innovations.
- To use communication in order to innovate.
I am certain that you may come to think about a few more. However I will focus on the three mentioned above.
Every day I am both stumbling over great cases and working on dimensions of Innovation and Communication.
Today many are seeking the perfect way to facilitate and ignite innovations. Communication is often used as a tool. We have seen U.S President Obama speak of Innovation in his State of the Union. As a follow up the White House made a Q&A on YouTube about innovation in the 2011 budget. Also there is an Office of Social Innovation and Civic Participation using the blog as platform.
The Swedish Government recently held talks in Stockholm on how to ignite more innovation in Sweden. And the European Union are launching an Innovation Union with the same aspirations – since more innovations may give way to more growth. Some ways to use fairly new tools of communication for the sake of spreading the message about innovation.
Below is the trailer for EU:s Innovation Union. It´s great as an ambition. But, they only communicate What buzzwords we can associate with Innovation. We need more – we need to get emotionally attached and the Why – that why that motivates people to make innovations sprout from European minds and hearts and in harmony with common needs and challenges to overcome.
The race for more innovation is on and so is the use of communication to manifest the union between innovation and the urge to improve our world.
Stay tuned for more about Innovation and Communication.
Anders Bjers
This blogpost is syndicated with Googol
When big and small companies and organizations are trying to both understand and activate social media in successfull ways – the new US Ambassador to Sweden, Mr Barzun, becomes a trailblazer in his own respect. Only days ago he launched his very own blog – Om Sweden on blogspot. Also you can find that the US embassy in Sweden has launched pages on Facebook, YouTube channel, Flikr stream and a Twitter stream, a full social media swing. Cool, natural and wise. Especially if US embassys around the world takes on the look of bunkers, the digital outreach becomes even more important.
This is great news for those of us who believe in an open and transparent approach to not only public relations but in diplomacy. It is easy to see that the strategy and ways of the Obama administration to nourish an open and innovative edge of government is trickling its way out of the U.S to glocal hubs of relations – such as the US Embassy in Sweden. But it is right now a digital megaphone more than a base to build dialogue and relations from. But that may evolve from here.
I will follow the US Blogambassador with great interest, join me. And goodspeed to the Ambassador on this venture.
/ Anders Bjers
