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If you are into U.S politics you are well aware of the phenomenon Mike Allens daily Playbook. The first voice every morning about the political agenda of the day. You also keep track of David Axelrod. And if you bring a fist of geekish into the mix, you are interested to learn more about how tech shapes politics and media, today and in the future – and more about the upcoming midterm elections.
So, then you are ready for some funky talk when Mike Allen interviews a slim David Axelrod (he caught a bug) at this recent Politico / Google event.
Enjoy! ( I will)
/Anders Bjers
When big and small companies and organizations are trying to both understand and activate social media in successfull ways – the new US Ambassador to Sweden, Mr Barzun, becomes a trailblazer in his own respect. Only days ago he launched his very own blog – Om Sweden on blogspot. Also you can find that the US embassy in Sweden has launched pages on Facebook, YouTube channel, Flikr stream and a Twitter stream, a full social media swing. Cool, natural and wise. Especially if US embassys around the world takes on the look of bunkers, the digital outreach becomes even more important.
This is great news for those of us who believe in an open and transparent approach to not only public relations but in diplomacy. It is easy to see that the strategy and ways of the Obama administration to nourish an open and innovative edge of government is trickling its way out of the U.S to glocal hubs of relations – such as the US Embassy in Sweden. But it is right now a digital megaphone more than a base to build dialogue and relations from. But that may evolve from here.
I will follow the US Blogambassador with great interest, join me. And goodspeed to the Ambassador on this venture.
/ Anders Bjers
